Novak Djokovic vs Tennis Machine.
With the world wrapped up in football fever, it’s not perhaps the best time to release a (hopeful) viral campaign, but Head tennis clearly fancy their chances prior to Wimbledon with these two YouTube’s.
A little forced perhaps, and with classic comments that they’re ‘fake’ it does raise the question, but fake or forced, you have to admit that these casual (hopeful) viral campaigns are likely to be the future of advertising spend and help confirm that content is king.